Art, beauty and the pursuit of excellence are the cornerstones of our reality. Acting on our passions, aligning them with the needs of our customers, has taught us the value of moving in depth, not being content to remain on the surface but lovingly taking care of every detail: this is because the achieve- ments so far are not a goal for us but a motivation to raise our expectations and strive to aim higher.
Through this new strategic approach, our goal today is to bring out a quest for constant evolution of the company, the need to propose a product with more luxury content in respect of our DNA. We have on our agenda a strate- gy of implementing production chains, winking at higher quality; we have the desire to look at co-branding, to enter a multi-brand market where there is still room for our product, with the ambition of addressing a higher target.
We are delighted and excited to announce the launch of our new capsule: “Selezione". This is a significant milestone in our evolution as it represents an ambitious step forward in the positioning of the brand, in the direction of a quality market segment, bringing us step by step closer to the world of luxury.
Our capsule 'Selezione' was created with the aim of placing extreme quality at the heart of everything we do, feeling the need to focus on the purity of Cashmere.
The name “Selezione" is not new to us, but this time, it is different. It is bolder, stronger, more exclusive. It opens the door to an audience that seeks the ultimate quality and style.
“Selezione" will fit synergistically into our existing collection, bridging the gap and offering a limited number of exclusive garments, with fine and luxu- rious yarns.
Our ambition is to take our brand to new heights of excellence with a line that embodies the understated luxury and impeccable craftsmanship that our customers have come to love and expect from us.
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